Obesity is a Person?

Via Scary Ideas come these weird PSAs from something called the Active Life Movement; the ads suggest that the Obesity Crisis is a thing that parents can keep away from their children (click for big):





THE OBESITY CRISIS, IF IT GETS THE CHANCE, WILL INFECT YOUR CHILDREN AND THEIR TOYS, PARENTS!

Visual interesting-ness aside, these seem pretty problematic. Fatness is not something that is caused only by inactivity or "laziness," and the automatic assumption here seems to be that fat automatically equals unhealthy, unattractive, and/or the worst thing that could ever happen (notice how both Barbie and the superhero are alone, thereby insinuating that fat = alone or lonely).

I do not see how stigmatizing fatness in the name of promoting "health" helps anyone.