29 December, 2008

Arby's Food Disgusting; Ad Also Disgusting

This ad annoys the crap out of me; it is probably my least favorite commercial of 2008, which is saying a lot, since I've been watching more television than is probably healthy.

There are many things upon which I could enumerate when it comes to why this ad sucks--the one thing that sticks in my craw the most, however, is the overt sexualization of food service (especially since a woman is doing the serving!). The idea that men are obsessed with both sex and meat-laden food, too, is troubling. Would this ad be as "clever" if the gender roles were reversed? Probably not--especially given the not-very-subtle Arby's logo that literally pops up from the guy's head at the end.

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